Why is detailing required at all when the large visual is there to say it all?
Sometimes it is not the bigger picture but the detail that attracts the viewer. In case of e-commerce the proof of the proverbial pudding lies in the small detailing. That spells clarity on screen shots. And that’s how the shutterbugs remain in demanding business today. The boom in e-commerce has fetched up the question of small details, which is still the forte of only expert professionals. It is the fine nuances that make the picture worthy of the shot. One of the hidden aspects of commercial photography is to present any object in most realistic manner. For that perspective what better options than to go for details- it makes the image look natural and allures the buyers who may be subconsciously motivated by the beautiful presentation of the finer details.
Since customers cannot view the products physically, it is a huge responsibility to present every possible detail concerning the product. It is part of the process by which a customer gets acquainted to a product before it is delivered. When the image and the real thing have almost no dissimilarity, the bridge of trust gets stronger and business grows. Realizing the importance of presenting authentic details may be crucial to the success of any online vendor.
With that crops up the question how to capture details of an object?
This two step job also requires the availability of right camera, lens, studio and a lot of other technical faculties and tactics. A product photography studio comes with all the facilities. The advertising photographers are constantly working on new techniques to take the best shot. Even after the invention of some of best lenses and cameras many commercial photographers opine that capturing of details is more about lighting properly. The straight from the top shot is a classical light setup. This with a combination of Soft gradient from the top and hard on the bottom, with the strip box through the diffuser and bare strip box, below the camera in front, respectively.
But how can some objects like cosmetic brushes or watch dials be shot with details. The correct use of lens with the ideal zoom can be applied. An alternate method could be to shoot the objects from 20-30 degree angle. The lighting must be arranged accordingly. Keeping the light from the top diffuser unchanged, it brings out even smallest details finely. This setting is perfect for product image of things like brushes. It helps to capture the brush hair in its original tone as opposed to its darker tone
Capturing the details of objects in commercial photography also include some other elements. For example how can one focus on the bricks while showing the interiors of a home? This is also a party of commercial product photography. The depth and also the variant of the atmosphere support the detailing. This helps to capture the best elements of the snapshot. The light even if it is controlled should flow seamlessly. It should to look contrived and generated. If it does the viewer gets distracted from the main theme.
